AI is not a channel. It is the operating system.
Most companies treat AI as one more line in the marketing budget. That framing guarantees they will miss what is actually happening.
Founder Strategist Speaker
Marina
Saroka
Building AI‑first brands, companies and ideas.
Founder, strategist and speaker exploring how artificial intelligence is reshaping marketing, creativity and business on the new digital frontier.
AI is not another marketing channel.
It is becoming the operating system of modern companies.
My approach combines deep strategic thinking with hands-on experimentation in generative AI. I help organizations navigate the transition from theoretical curiosity to the practical implementation of value.
It is not just about using new tools — it is about reimagining entire workflows and business models from an AI‑first perspective.
01Bio
Bio — Marina Saroka
Marina Saroka is a founder and strategist specialized in artificial intelligence applied to marketing and business transformation. She works with brands, leaders and teams navigating the shift to AI‑first ways of building, communicating and competing.
Her work sits at the intersection of five disciplines:
- Artificial Intelligence
- Marketing
- MarTech
- Creativity
- Business Transformation
- 2017 Marketer Sub 39 in Latin America Premios Marketers Latam · Adlatina + Scopen Awarded in Cartagena de Indias, Colombia, while leading integrated marketing communications at Coca-Cola Argentina.
- 2018 Women to Watch Argentina Ad Age + Adlatina Distinction for 16 executives making their mark in marketing, advertising and communications. The programme is now called Leading Women Argentina.
02In action
Conferences & keynotes
“Prompting the 7 deadly sins of AI” at UCEP, Colombia. International stages on the future of marketing.
Strategic workshops
Immersive sessions to transform teams and operations with artificial intelligence.
AI-first advisory
Working with leaders on the systemic integration of AI across their business.
02 — Ideas
Ideas on AI, marketing and what comes next
Marketing to machines
AI agents are becoming a real audience: they research, compare and decide on behalf of people. Brands need a strategy for being chosen by software.
The agency model isn't dying. It's inverting.
When production cost collapses, agencies that sold hours are in trouble — and agencies that sell judgment become more valuable than ever.
Speaking Events
Visions from the stage
Sharing the transformative impact of AI on creativity and business at global forums.
The Future of Talent
“66% of leaders wouldn’t hire someone without AI skills.”
The age of AI Overviews
“When search answers instead of listing, the fight for the click ends and another begins: being the source that gets cited.”
Portraits of an obsession
“Generative AI is not just a tool — it is a mirror of our own cultural identity in constant evolution.”
Generative creativity applied
“The value is no longer in producing the asset, but in knowing which one is worth producing.”04 — Planetlambo
Marina is the founder of Planetlambo, a global Tech Market Lab redefining the intersection of intelligence and creativity.
It brings together creativity, artificial intelligence, strategy and frontier technology to design, produce and scale campaigns, immersive experiences and intelligent agents for leading brands.
- AI‑powered advertising production
- Immersive experiences
- Intelligent agents
- Generative AI workshops
05 — Follow Marina
Notes on AI, marketing and what comes next.
She posts ideas, experiments and observations about how artificial intelligence is changing business, marketing and creativity. It all goes to LinkedIn first.
Some of the brands that have trusted Marina
- Coca-Cola
- Mastercard
- Visa
- Real Madrid
- McDonald's
- Chevrolet
- Puma
- Unilever
- Danone
- Salentein
- Mostaza
- Olé
Ready to build
the future?
Let’s talk about how artificial intelligence can transform your next big project.
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